Just when you thought you had encryption figured out, Cloudflare reveals three new ways to employ it for a better internet. Cloudflare is determined to help save the internet. Launched in 2010 at TechCrunch Disrupt as an easy way to protect websites from attacks, Cloudflare has evolved into an internet performance and security company that protects websites, APIs, applications, and pretty much anything connected to the internet—all while accelerating and improving performance.